40^th Asia Pacific Dental and Oral Care Congress September 16-17, 2019 Osaka, Japan

\r\n Dental products can be classified into various subcategories like diagnostics, drugs and pharmaceuticals, equipment and materials, whitening products, etc. Over the counter products include toothpaste, powered toothbrushes, manual toothbrushes, mouthwashes. The quality of treatment depends on the quality of product used for the treatment. Marketing is key to success for any business, and dentistry is not exception to that. Because of the boom in information technology, general dental patients are more aware of the options available to them; this makes marketing a challenge for both manufacturing companies and dentists for their respective products and services. Some platforms and methods used by manufacturing companies and dentists for marketing include: Website, search engine optimization, online reputation management and branding.

\r\n In recent years, research in science and modern dentistry has been driven by developments in dental biomaterials science. A biomaterial is any substance or drug that has been designed to interact with a biological system for a therapeutic or medical cause. With the development of any new biocompatible materials, it can be used for the improvement of the presently existing materials characteristics that can in turn broaden the applications of biomaterials in dentistry field. The most commonly used biomaterials including dentin bonding, luting agent, glass ionomers and ceramics require a better understanding in multidisciplinary approach, for the development of new desi oral hard tissues regeneration. The Dental Biomaterials are targeted to treatment in dental enamel, dentine, dental pulp, periodontium, bone,oral, soft tissues, regeneration, arresting dental caries, enamel and dentine remineralization, repairing congenital defects (cleft lip and palate), enhancing dento-facial aesthetics.

\r\n Dental care is the maintenance of healthy teeth and may refer to: Oral hygiene, the practice of keeping the mouth and teeth clean in order to prevent dental disorders

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\r\n Lack of Dental Care may cause some accumulate Plaque and tartar lead to a number of problems:

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\r\n Cavities are holes that damage the structure of teeth.

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\r\n Gingivitis is swollen, inflamed, and bleeding gums,

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\r\n Periodontitis is the destruction of the ligaments and bone that support the teeth, often leading to tooth loss and Bad breath (halitosis).

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\r\n Oral Cancer also known as mouth tumor is the abnormal growth of the cells due to mutations in the DNA causing damage to the tissues and organs surrounding the buccal cavity. The cancer-causing regions include lips, tongue, salivary glands, esophagus, hard and soft palate, sinuses, pharynx. The mouth cancer also effects head and neck. Cancer in the oropharyngeal region is known as throat cancer.

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\r\n Oral Cancer or mouth cancer is risk factors include family history of cancer, smoking, excessive consumption of alcohol, excessive sun exposure and Human Papillomavirus (HPV).

\r\n Oral Cancer diagnoses tests:

\r\n Physical examination of the buccal cavity

\r\n Endoscopy

\r\n Biopsy

\r\n Imaging Tests

\r\n Treatment Methods:

\r\n Tumor resection

\r\n Radiation therapy

\r\n Chemotherapy

\r\n Immunotherapy

\r\n Oral and maxillofacial surgery includes diagnosis, surgery and treatment of defects, injuries and diseases mainly in the oral hard and soft tissues, head, neck, face and maxillofacial region i.e. jaws and face. Functions of an oral and maxillofacial surgeon may include dental replacements, jaw, oral and facial tumor diagnosis and removal, jaw and facial bone alignment, jaw reconstruction, etc. In the mid-1980s, CO2 Laser was first introduced that gained immense popularity in the field of periodontology mainly because of ease of simultaneous photo-thermal ablation and coagulation. Recent innovations in oral and maxillofacial surgery include trans-oral robotic surgery and titanium miniplates in the field of guided maxillofacial surgery.

\r\n Types:

\r\n Pulpotomy: Removal of a portion of the pulp along with the infected part in order to maintain the vitality of the remaining pulpal tissue.

\r\n Pulpectomy: Complete removal of pulp material from the pulp chamber and root canal.

\r\n Apicoectomy: Surgical procedure in which removal of tooth’s root tip, preparation of root end cavity and filling of biocompatibility material in it is performed when there is a failure in conventional root canal therapy.

\r\n Crowns or Caps: A covering (Crown/Cap) which is used to improve the appearance of tooth and to restore its strength, size and shape.

\r\n Veneers: Wafer-thin tooth colored artificial shells designed to cover the front surface of the teeth in order to provide a perfect appearance.

\r\n Bridges: A bridge consisting of a pontic along with abutment teeth on both the sides to fill the gap created by one or more missing teeth.

\r\n Dentures: Replacement of missing teeth by removable appliances.

\r\n Implants and implant-supported prosthesis: Dentures supported by implants on jaw bone in the complete absence of teeth.

\r\n Extraction: Removal of damaged or decayed tooth from its bone socket.

\r\n Fiberotomy: Surgical procedure designed to detach the fibres present around the tooth in order to reduce the tendency to relapse of tooth rotations corrected by dental treatments.

\r\n Periodontics: Dental specialty which focuses on the diagnosis, treatment and prevention of diseases effecting gums and other supporting structures around the teeth.

\r\n Dental nurses are dental care professionals that provide assistance and support for clinical and non-clinical aspects of patient care. A dental nurse is able to work in all branches of dentistry like general dental practice and hospital and community services. Roles and responsibilities of dental nurses include: Performing infection control and decontamination procedures, handling dental materials, maintaining dental equipment and instruments and providing administrative support. Dental nurses should maintain ethical behavior for the profession, for the patient and for the community. Ethically, dental nurses should be motivated to maintain honor and integrity of the profession and support the dentist in proper patient treatment and welfare of the community. Dental nurse should perform only those dental works which they are entitled to perform. For the patients, the nurses should safeguard the welfare of patient regardless of sex, creed, race, economic standards, etc. Since patients are in close contact with the nurses, it is important for nurses to follow high ethical standards.

\r\n The embodiment of general wellbeing dentistry lies in the way that the range concentrates on a group or populace all in all and not singular patients. General wellbeing dental specialists work towards advancement of general oral and dental soundness of their groups. They teach patients to adjust to practices that may help enhance their general dental wellbeing over the long haul. General wellbeing dentistry likewise focuses on patient training, expanded consciousness of government projects and endeavors towards group dental wellbeing and health.

\r\n Pediatric dentists are dedicated to the oral health of children from infancy through the teen years. They have the experience and qualifications to care for a child’s teeth, gums, and mouth throughout the various stages of childhood.

\r\n Some specialized tasks of pedodontists include:

\r\n Infant oral health exams

\r\n Distribution of relaxation medications

\r\n Special counseling on nutrition

\r\n Emergency dental care

\r\n Space management after the premature loss of a primary tooth

\r\n Discouragement of thumb and finger sucking through appliances and method