Bruce Forlong
New Zealand Cosmetic Teeth Whitening Association, New Zealand
Title: How to Build a Successful Practice by Developing a Profitable Client Acquisition Plan
Biography
Biography: Bruce Forlong
Abstract
A Dental Professional can have the finest qualifications, wide experience, practice excellence, and provide a homely and inviting clinic; all on their own are professional and commendable, yet without an expanding Patient base none of these qualities will ever reach their potential without a profitable client acquisition plan.
It is no longer sufficient to set up your clinic, hang out your ‘shingle’ and expect clients to come knocking.
We now live in a very savvy age where people make informed choices based upon many channels of easy to acquire information and like most businesses Dental Practices are having to compete for clients. Furthermore, much of modern marketing is ‘discount’ and/or ‘special’ based which has in numerous cases conditioned many potential clients to shop about and buy professional services by price rather than value.
In this talk Bruce will be discussing some very practical methods you can use to acquire the right sort of clients for your practice and command an income worthy of your years of study.