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Bruce Forlong

Bruce Forlong

Teeth Whitening Associates
New Zealand


Bruce himself has over 50 years 'hands-on' experience in business, and was CEO of a multimillion-dollar company with a staff of 65. Recognising that every big business once started out as a small business Bruce founded the New Zealand National Business Institute and created the best practice "Business Builder" program. Bruce has written a number of business and marketing manuals for the Professional practices of Lawyers, Accountants, Doctors and for Dentists he added a professional business education manual ‘How to Build a High Profit Dental Practice’ In 2009 a career change saw Bruce establish New Zealand’s largest Associate network of Professional Cosmetic Teeth Whitening Clinics and in 2011 he was appointed the first President of the "New Zealand Cosmetic Teeth Whitening Association"​ (NZCTWA) who are the self-regulatory trade group representing both Dentists and Non Dentists of the Appearance Enhancement Industry and is recognised by the NZ Ministry of Health. Realising that Non Dentist Cosmetic Teeth Whitening Practitioners would always be part of the Dental and Appearance Enhancement Landscape, New Zealand has taken an Integration approach that focuses upon Professional Training and Practitioner Registration. Subsequently, Bruce together with input from Dental experts developed the NZCTWA Cosmetic Teeth Whitening Practitioner Training Program and Registered Cosmetic Teeth Whitening Practitioners scheme that is believed to be a World first. Today Bruce Forlong is widely regarded as one of New Zealand’s foremost authorities for Cosmetic Teeth Whitening and is the Practitioner Training and Compliance Executive of New Zealand Cosmetic Teeth Whitening Association (NZCTWA).

Research Interest

Teeth Whitening