Day 2 :
Yonsei University, Republic of Korea
Baek Il Kim has completed his PhD in 2004 from Graduate School of Dentistry, Yonsei University and is Visiting Professor at the Department of Oral Biology Research Group, Melbourne University. He is Chairman of the Department of Preventive Dentistry and Public Oral Health and Vice Dean for Research Affairs in Yonsei University, College of Dentistry, Seoul, Korea. He has been a Senior Member of European Organization for Caries Research and has published many articles in reputed journals.
The traditional paradigm of dentistry was a surgical model that visually detects late stage lesions and then removed them surgically. However, the new paradigm of dentistry suggests the detection of oral diseases in their earlier and the reversal of the early lesions by non-surgical approach. Over the past 20 years, there has been a significant development of technology to detect early dental caries and several devices already launched to dental market. Among these technologies, Quantitative Light Induced Fluorescence (QLF) conspicuously stands out among these devices. New QLF technology use quantitative visible light induced fluorescence system which can detect not only mineral loss of tooth but also the bacterial porphyrin induced fluorescence at high resolution. This system uses specific wavelength of blue visible light and special filter system for detection of fluorescence. This new technology can easily detect old dental biofilms and dental calculus by distinctive red fluorecence from reaction of bacterial porphyrin. This can also show and evaluate the minute changes in mineral contents from tooth enamel then suggest quantitative values for each lesion. Recently this technology has extended its area of clinical application to detect the tooth cracks and oral malodor. In this presentation, the fundamental concept of QLF and the possible clinical applications will be explained.
New Zealand Cosmetic Teeth Whitening Association, New Zealand
Bruce himself has over 50 years 'hands-on' experience in business, and was CEO of a multimillion-dollar company with a staff of 65. Recognising that every big business once started out as a small business Bruce founded the New Zealand National Business Institute and created the best practice "Business Builder" program.
Bruce has written a number of business and marketing manuals for the Professional practices of Lawyers, Accountants, Doctors and for Dentists he added a professional business education manual ‘How to Build a High Profit Dental Practice’
In 2009 a career change saw Bruce establish New Zealand’s largest Associate network of Professional Cosmetic Teeth Whitening Clinics and in 2011 he was appointed the first President of the "New Zealand Cosmetic Teeth Whitening Association" (NZCTWA) who are the self-regulatory trade group representing both Dentists and Non Dentists of the Appearance Enhancement Industry and is recognised by the NZ Ministry of Health. Realising that Non Dentist Cosmetic Teeth Whitening Practitioners would always be part of the Dental and Appearance Enhancement Landscape, New Zealand has taken an Integration approach that focuses upon Professional Training and Practitioner Registration.
Subsequently, Bruce together with input from Dental experts developed the NZCTWA Cosmetic Teeth Whitening Practitioner Training Program and Registered Cosmetic Teeth Whitening Practitioners scheme that is believed to be a World first. Today Bruce Forlong is widely regarded as one of New Zealand’s foremost authorities for Cosmetic Teeth Whitening and is the Practitioner Training and Compliance Executive of New Zealand Cosmetic Teeth Whitening Association (NZCTWA).
He is also an authorised Practitioner trainer for the US based Beyond Dental & Health group, and he personally trains both Dentists & Non-Dentists who use their in-clinic teeth whitening systems including their new ultrasonic technology.
A Dental Professional can have the finest qualifications, wide experience, practice excellence, and provide a homely and inviting clinic; all on their own are professional and commendable, yet without an expanding Patient base none of these qualities will ever reach their potential without a profitable client acquisition plan.
It is no longer sufficient to set up your clinic, hang out your ‘shingle’ and expect clients to come knocking.
We now live in a very savvy age where people make informed choices based upon many channels of easy to acquire information and like most businesses Dental Practices are having to compete for clients. Furthermore, much of modern marketing is ‘discount’ and/or ‘special’ based which has in numerous cases conditioned many potential clients to shop about and buy professional services by price rather than value.
In this talk Bruce will be discussing some very practical methods you can use to acquire the right sort of clients for your practice and command an income worthy of your years of study.
New Zealand Teeth Whitening Association, New Zealand
Kulbhushan Joshi is a sucessful entrepreneur in NZ and now across India. He is not only the brains behind Lovelysmiles unique formula which has changed how teeth whitening is perceived and performed by all, but is also a founding member of the New Zealand Cosmetic Teeth Whitening Association (NZCTWA), which has addressed the short comings in professionalism and training for nondental practitioners and taken them to a level of registration and recognition, and more importantly professionalism.
Cosmetic teeth whitening has been an area of great profitability for any dental practice. However it is an area in which many oral practitioners do not take full advantage due to the negative conotations around the processes to date. Lovelysmiles has revolutionised this with a new formula and system which addresses all the negatives and turns them on there flipside making it a very lucrative industry, and a very comfortable expereince for a patient. The New Zealand Cosmetic Teeth Whitening Association is the first body in the world of non dental and dental practitioners which has been recognised by the Ministry of Health, Environmental Protection Authority, Dental Council New Zealand as an equivalent of the New Zealand Dental Association. Will share how this organisation works together with oral health practioners bridging the gap of those who avoid dental clinics to bring professionalism to non dental practitioners.