Summary

Japan’s dental devices market is currently estimated to be worth USD 0.212 billion for the year 2014 and is expected to be enhanced at a CAGR of 6.75% for the duration 2016-2021. Japanese market is the most pleasing and appealing nation to set up international business with its famous market data which exceeded 5 times than that of Korean dental industry.

Why Japan?

However the Korean dental market has great effectiveness.  The dental companies are trying to enter the international market because the absolute size of market is quite less unlike developed countries. Moreover entry into the foreign market arena is not easy criteria without the exerting or powerful base there might be a chance of high risk of failure.

On the other hand, Japan has many unique features. The size of demand shows the high profitability of Japanese dental market. 

According to the above figure it shows that Japanese dental market size is 5 times expanded than that of Korea. The size itself is making Japan very affectionate.

 

Marketing Strategy in Japan

Localization is preferred method of attracting local consumers it is adapting product to the strategic of the local marketplace - its customs, culture, social surroundings, regulations etc. As consumers generally prefer familiar type, design, infrastructure, functions and services, localized versions provides better results and draw deeper loyalty from target consumers. Therefore to successfully localize in Japan, it is important to better understand Japanese culture.

The factors which promote the market strategy are:

·         Enhancing demand for cosmetic surgery

·         Global economic growth

·         Enlarging the number of dental clinics and practitioners providing large-level dental care services

One of the distinct features of Japanese consumer was that they have developed more of an interest in European design or type. Every year elevating number of Japanese tourist visit the places, which represents Japanese’ interest in European style.

Furthermore, Japanese individuals are generally careful about punctuality and security. They are pretty delicate about unstable result. They verify instruments to know whether they are in working well or not. It is obvious that offering regular cross checks after sales services and increasing punctuality of the machine are important regulations. As a foreign company, it is important to promote customer trust and loyalty, which related to high-quality of services and technological improvement in details.

Another advantage from this contract is attracting more consumer trust. Japanese consumer is conservative and brand-royal as they concerned about consistently good (particularly in dental equipment). Manufacturer's brand works as a reliable index to Japanese dentists.